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In a further effort to support the bushfire appeal, The Slattery Media Group volunteered the time and services of their photo department for a fundraising event put on by the Richmond Football Club. The initiative from the Richmond playing group saw fans given the opportunity to buy a spot in a team photo with their beloved Tigers.

“Initially we were going to cap it at 100 people and raise $50,000, but we were inundated with requests and given it's for such a good cause we wanted to raise as much money as possible,” Tigers’ captain Chris Newman said in a media release.

The total ended up at 180 separate photos, at $500 a photo, meant the club raised $90,000 for the appeal. A brilliant result.

Special credit must be given to the players, not only for coming up with the concept and volunteering their time, but also for being incredibly professional and patient through the 2 hour shoot, in the sun, on a 29-degree day.